“Sticker shock”: Placing stickers on alcohol products and store bags that say:  “Hey You!  Providing alcohol to a person under 21 is illegal.  It can get you 18 months in prison and a $1,500 fine.  Please don’t take the risk.”  Aimed at young adults who may be providing alcohol to underage friends and relatives.  Thank-you to A&P Wine and Spirits, Coffee’s Market, Rogers Lake Liquor Shoppe, Rooney’s Package Store, Andy’s Deli, Cool Moose and H.L. Reynolds. 

“The Easiest Place for Kids to Get Beer is right next to the milk:”  A year-long media campaign on sanitation trucks, banners, posters and special mailings to remind parents to monitor and secure alcohol in their homes.  Thank-you to Gary Yuknat of Shoreline Sanitation and John Morrison of Connecticut Sign for their contributions to this project.

Party patrols:  Hiring extra police officers to patrol specifically for teen parties in “out of the way” places or in homes where alcohol or other drugs may be used.  Thank-you to Old Lyme Police Officers Martin Lane and Tom Heinssen for their extra efforts on this project.

Received $74,000 state grant & hired a Prevention Coordinator

Developed Strategic Plan

Developed Action Plan and implemented it

Implemented “The Easiest Place…” media campaign

Conducted 9 community meetings with a total of 277 attendees, three prevention classes with L/OL freshmen, and a community survey on alcohol with 600 participants

Received publicity on our work through 8 newspaper articles in LymeLine and The Day

Hired police to conduct 3 “party patrols” in late spring

Mailed all parents of L/OL high school students information on 1) how to prevent teen use of alcohol and other drugs, and 2) Connecticut’s “Social Host” law that prohibits giving alcohol to underage youth on private property.

With the cooperation of the Towns of Lyme and Old Lyme, distributed nearly 5,000 copies of “The Easiest Place…” campaign to property owners in their tax invoice